George D. Avant, Jr. ChFC®, CLU®, CLTC

George D. Avant, Jr is a 5th generation graduate of Florida State University where he received his Bachelors Degree in Finance in 1984. He became a 3rd generation financial representative when he joined AXA Advisors/The Equitable in 1985. George was promoted to District Manager in 1988. In 1990, George joined North Florida Financial/The Guardian as a Financial Representative and Tallahassee Office Manager. He was the Investment Specialist for the firm since 1996 qualifying for numerous industry and company awards. George became affiliated with MetLife in 2007 which transitioned to Massachusetts Mutual Life Insurance Company (MassMutual) in 2016.

George earned his Chartered Financial Consultant (ChFC^®) designation in 1988, his Chartered Life Underwriter (CLU^®) designation in 1989 and his certification in Long Term Care (CLTC) in 2005. He became a Registered Principle in 1996 and an Investment Adviser Representative in 1997. George is very involved in his community. He is Chairman of the Board for the Salvation Army, and past President of The Rotary Club of Tallahassee and the Tallahassee Association of Insurance and Financial Advisors. He is an Eagle Scout, member of the Economics Club of Florida and attends Wildwood Presbyterian Church. He coached his son’s football team for 3 years and was a Cub Scout leader for 3 years. George enjoys tennis, reading, hunting, motorcycle riding, working on his tree farms and traveling.